BlackBerry targets developing markets with Gingerbread BBM app

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BBM for Android has been installed millions of times since its (bumpy) launch, but that’s not enough for the folks in Waterloo. Today BlackBerry has confirmed what many already suspected: it’s planning to launch a version of BBM for phones still running Android 2.3 in February. Those first versions only ran on Ice Cream Sandwich or later, and BlackBerry has been not-so-quietly scouting for Gingerbread beta testers for at least two weeks. It’s not hard to see why the company wants to branch out further, especially since it’s dealing with pressure from buzzy messaging apps like Snapchat and WhatsApp. And while it might feel ancient, Gingerbread still powers over a fifth of active Android devices. Lots of those phones are sold at cut-rate prices across the globe, so BlackBerry has a shot at maintaining its messaging mojo in developing markets… though pumping out cheap Foxconn-made phones should help too.


By |January 28th, 2014|Categories: Tech News|Tags: |0 Comments

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