Facebook Q4 by the numbers: 1.23B members and $1.24B in mobile sales

Home/Tech News/Facebook Q4 by the numbers: 1.23B members and $1.24B in mobile sales

The social network surprises again with just how much money it can make from its mobile ad initiatives.

January 29, 2014 1:34 PM PST

Facebook CEO Mark Zuckerberg.

(Credit: James Martin/CNET)

Facebook’s fourth-quarter earnings, published Wednesday, beat analysts’ estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents.

As expected, mobile played an increasingly important role in Facebook’s business with 53 percent of advertising revenue, or $1.24 billion, coming from its mobile products.

Here are some highlights from the report:

  • 1.23 billion monthly active users (MAUs).
  • 757 million daily active users (DAUs).
  • 945 million mobile MAUs and 556 million mobile DAUs.
  • Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012.
  • Revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year.
  • 53 percent of advertising revenue in the quarter came from mobile.
  • Earnings of 31 cents per share.
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