The social network surprises again with just how much money it can make from its mobile ad initiatives.
Facebook CEO Mark Zuckerberg.
(Credit: James Martin/CNET)
Facebook’s fourth-quarter earnings, published Wednesday, beat analysts’ estimates on all fronts. The company came in with a fourth-quarter report card of $2.59 billion in revenue and adjusted earnings per share of 31 cents.
As expected, mobile played an increasingly important role in Facebook’s business with 53 percent of advertising revenue, or $1.24 billion, coming from its mobile products.
Here are some highlights from the report:
- 1.23 billion monthly active users (MAUs).
- 757 million daily active users (DAUs).
- 945 million mobile MAUs and 556 million mobile DAUs.
- Revenue of $2.59 billion in the fourth quarter, an increase of 63 percent over the fourth quarter of 2012.
- Revenue from advertising was $2.34 billion, a 76 percent increase from the same quarter last year.
- 53 percent of advertising revenue in the quarter came from mobile.
- Earnings of 31 cents per share.